Many organizations are wary of launching new products or services, because the process is so unpredictable. With MR2, Oil & Pepper has developed a surprisingly effective approach to minimize uncertainty in this process. The method is made up of small, convenient steps, thus shortening the span of risk. Each little piece in the process is designed to eliminate uncertainty as much as possible and to zoom in on those opportunities that have the highest chance of success. This promotes efficiency in the process and drastically reduces the time to market.

Here are a few of the insights which have been built into the method:

Find out what the MR2 approach is, how it worked for others and how it will work for you.