Just released by Jurriaan Tas: "ZOIETS VERZIN JE NIET", an enlightening insight into the world of innovation and product development. How come 99% of all new products fail ? How come a car doesn't sell for 2000 Dollars, but people can’t get enough of the very same car for 6000 Dollars ? Was that only due to the striping ? How come Pepsi Light was a hit, but Pepsi Crystal wasn’t ? And, most important of all, could all this have been predicted ? Unfortunately only available in Dutch so far, but actively looking for English, Spanish and French language publishers.