Paul Bocuse revolutionized French cuisine when he mixed the lightness and freshness of the Mediterrenean into the traditional rich French flavour palette. There was nothing new there: It was a question of mixing existing ingredients in new, surprisingly effective ways.

Jurriaan Tas has more than twenty years experience in marketing & communications. This includes both B2B and B2C projects for well-known international companies like, Bacardi-Martini, Bel-Leerdammer and DSM. His fluent mastery of English, French, German and Italian (next to his native Dutch), make him ideally suited to manage international projects with the ability to identify and bridge cultural differences. His working experience has taken him to over two dozen different countries in 4 continents. He has been employed by both agencies and clients, thus enabling him to appreciate both sides of the equation.

Like Bocuse, he has found that the fastest and most effective way to revolutionize a company's performance lies in the shrewd new mixing of existing methods and expertise…